Tomorrow, 10am, the date is set. The new Dirtbox will open. Expect to find some nice surprises.
Velour’s nerve springs out of their history, eclectic inspiration and their values. Velour is offering a perfect fit and beautiful details, leaving it up to the wearer to create his or her own individual style, offering key pieces or a whole wardrobe.
The overall design concept of Velour springs out of a classic preppy look with traditional garments redesigned in a new stylish, yet effortless, way. We call this Feelgood Preppy.
This style has Swedish west coast influences and addresses curious individuals who have an interest in trends but, unlike the fashion slave, are reflective and make their own interpretation. They appreciate genuineness and are, by Velour, offered an alternative to the ordinary fashion brands through everyday icons such as cardigans, check shirts, parkas and trench coats.
Colours are sober – like marine blue and brown – with colourful accents. These colours together with the prints and patterns are carefully created where every pigment, image and square has its place. All joined together in a perfect fit.
Filson bags are as rugged and functional as they are handsome. Made in USA.
"The goods we quote must not be confounded with the cheap and vastly inferior grade with which the market is over-run. Such goods are not only useless for the purpose for which they are intended, but the person wearing them would be better off without them."
-- Clinton C. Filson 1914 catalog
More will be revealed in time...